Drivers Choice Marketing

Welcome To Dale Jarrett Incorporated

Throughout Dale’s NASCAR racing career he has been known for his focus and determination. Now that Dale has retired from the driving portion of his NASCAR racing career his focus is now on bringing the fans closer to the action with his expert analysis from the ABC/ESPN broadcast booth.

Since forming the Dale Jarrett Racing Adventure in 1998, Dale, has helped entertain more than 60,000 guests at over 50 NASCAR tracks across the United States and Canada. From NASCAR speedways such as Talladega Superspeedway and Charlotte Motor Speedway, to the high banks of Bristol Motor Speedway, the Dale Jarrett Racing Adventure helps to provide memories of a lifetime, by allowing customers to ride and drive NASCAR race cars.

Dale and his NASCAR Hall of Fame father, Ned Jarrett, have always had a clear focus on helping others, especially with those in need, in and around Hickory, NC. Giving back to the community and interacting with people has always been important to Dale. With the Dale Jarrett Foundation, Dale is able to help raise money and support great charities in the Catawba Valley of Western North Carolina.

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